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There is an art to writing effective ad copy but science will help you create more effectively.
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The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Utilizing these strategies will allow you to achieve the maximum result with time to minutes or hours to spare.
While expanding your company to an international level can be exciting, it can also be tough on your employees. Here are a few tips on making the transition easier.
Martine Rothblatt, who founded Sirius Satellite Radio and currently leads United Therapeutics, a pharmaceutical company, took home a cool $38 million last year.
Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
As a semi-retired business owner, my father is full of resourceful advice. Here are a few of his lessons.
An entrepreneur who welcomes and acknowledges the input of employees may find this can help the company deliver better results.
When entrepreneurs opt for this type of investment, they run the risk of losing control.
S. Truett Cathy, the founder and chairman emeritus of Chick-fil-A, passed away at the age of 93 on Monday.
These folks listen to their intuitive inner feelings and take risks, lacing their decisions with determination.
An entrepreneur's best-laid plans can go awry if there's not careful followup. Here's a framework for giving your startup a greater chance at prevailing.
Customers buy more to get free shipping and buy again if their order arrives promptly. Great order processing is great marketing strategy.
Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
The best way to win the notice of the people you respect is to build a business they can't overlook.
These strategies can help you keep customers coming back.
Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
Fullscreen is one of the hottest MCN's on the block and poised to be acquired for $1 Billion...
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