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Give Thanks to Your Customers

Blogged By: 
MBDA
Created on November 26, 2014
 

Thank you!For retailers, this time of year is a hum of activity preparing for holiday sales. While B2B companies may find the holidays a slowdown, rather than a time of intense activity, smart B2B entrepreneurs will seize the season as an opportunity to build relationships with customers. What better way to do that (and what better time of year to do it) than by rewarding your loyal clients for their business?

A study by Loyalty360 reported in MarketingProfs, more than 44 percent of B2B marketers say at least 60 percent of their new sales come from current customers.

Rewarding B2B customers is a bit different than rewarding B2C customers. You can’t exactly offer a company a “Buy 10 software system installs, get one free!” punch card. Discounts don’t work as well for B2B customers. Instead, try the opposite tack: Rather than providing products or services for less, reward your regular customers with something extra. Here’s how.

Tips for Success: Copyrights, Patents, and Trademarks

Blogged By: 
MBDA
Created on November 25, 2014
 

Intellectual Property Webinar Series

Helpful TipsThe Minority Business Development Agency (MBDA) and the U.S. Patent and Trademark Office (USPTO) will co-host a free webinar series to help business owners understand the intellectual property process, starting on Tuesday, December 9.

To join the event:

  • To participate click here to join the webinar.

  • To join the audio, call-in toll number: 1-650-479-3208; Follow the instructions that you hear on the phone. Your Cisco Unified MeetingPlace meeting ID: 996 407 651

Register today!

This three-part webinar series will provide participants with insightful tips for success on getting a patent or registering a trademark or copyright. Tune in and get answers from USPTO and U.S. Copyright Office senior intellectual property experts Elizabeth Dougherty, Anthony Knight, Susan Anthony, Craig Morris, and Sylvester Simpkins. The information shared will help you protect and promote your intellectual property rights.

Business Climate Improves in Many African Countries but Access to Electricity Remains a Challenge

Blogged By: 
OPIC
Created on November 21, 2014
 

Doing Business 2015Doing business in Africa is not always easy, but the business climate is improving in many African countries, the World Bank’s latest Doing Business report shows.

The latest version of the Bank’s widely-watched report shows that many countries in Sub-Saharan Africa have adopted reforms related to starting a business, protecting investors, paying taxes and registering property. Five of 10 countries listed for a “most improved” business climate – Benin, Togo, Cote d’Ivoire, Senegal and Democratic Republic of Congo – were in Sub-Saharan Africa.

While showing significant improvement in many of the factors that are needed to attract private investment, the report also serves to underscore some of the persistent challenges to doing business on the continent. Among those African countries that made the most-improved list, only one, the Democratic Republic of Congo, was recognized for adopting reforms related specifically to accessing electricity, a key challenge throughout the continent that severely limits business activity.

MBDA Emphasizes Importance of Diversity, Inclusion during Louisiana Diversity Forum

Blogged By: 
Candace Shiver, Special Advisor Office of the National Director
Created on November 18, 2014
 

DiversityThe Southern University Law Center and Kean Miller, LLP, hosted the Louisiana Diversity Forum on Oct. 30 in Baton Rouge, La. The forum included several panel discussions and speaker presentations focused on diversity and inclusion with respect to commerce, business, workplaces, and legal education.

Candace Shiver, Special Advisor to the National Director of the Minority Business Development Agency (MBDA) participated as a panelist during the event. Her panel, where she was joined by representatives from Exxon Mobil Corporation and GE Foundation, had a special emphasis on corporate supplier diversity. Together, the panelists discussed and provided critical insight and perspectives on why and how more U.S businesses are achieving diversity and inclusion by building strategic inclusive business models.

Providing context during the panel discussion to the 50th Anniversary of the Civil Rights Act of 1964, Shiver stated “At the time of MBDA’s founding in 1969, and for a number of years thereafter, many argued for minority inclusion as a matter of right or equal opportunity.”  “Fast forward 45 years, and today we’re recognizing at MBDA how much of a business imperative it is to engage minority-owned companies – to not only open the door, but to also keep the door open - in order for corporations to remain viable and grow increasingly competitive worldwide.”

The Affordable Care Act’s SHOP Enrollment is Open

Blogged By: 
MBDA
Created on November 18, 2014
 

Affordable Care ActWhether you’re a small employer or a sole proprietor whose enrollment opened Nov. 15, the Small Business Health Options Program (SHOP) can help you find health coverage for yourself and your employees.  Find out how the SHOP Marketplace can help you get health coverage if you have fewer than 50 employees at: https://www.healthcare.gov/small-businesses/provide-shop-coverage/.

If you have 50 or fewer full-time equivalent employees, the SHOP Marketplace offers you a choice of plans.  Remember that you can enroll in SHOP coverage at any time throughout the year, using an agent, broker, or insurance company that offers SHOP Qualified Health Plans.  This website will get you started: https://www.healthcare.gov/small-businesses/employers/.  

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