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22 Holiday Marketing Ideas for Local Businesses

Blogged By: 
Rieva Lesonsky, SBA Guest Blogger

Small Business Saturday is over, but it’s not the only opportunity for local small businesses to capture customers’ dollars this holiday season. Whether you’re a retailer, restaurateur or own a service business such as a hair salon, there are plenty of opportunities to market your biz for holidays. Here are 22 ideas to get you started.

Grow Your Business by Exporting to Mexico

Blogged By: 
Eileen Sánchez, SBA Official

As you look to grow your small business, you might want to consider opportunities with our neighbor to the south, the largest market for U.S. small business exports: Mexico.

In October of this year, SBA Administrator Maria Contreras-Sweet visited Mexico to discuss opportunities for expanding trade with Mexico. She forcefully advocated for encouraging women entrepreneurship, advanced innovation, and business partnerships; increasing access to capital; and improving bilateral regulatory cooperation.

Fueling the Future: Taking the U.S. – Japan Relationship to the Troposphere and Beyond

Blogged By: 
Keida Ackerman, Senior Investment Specialist, SelectUSA

I recently had the honor and great pleasure of participating in the Washington, D.C. portion of the Osaka Chamber of Commerce and Industry’s (OCCI) Hydrogen Fuel Cell (HFC) Mission – part of a week-long effort to inspire an HFC conversation around ideas that not only have a positive economic impact, but also hold broader implications for our communities and our planet.

This mission – another milestone in a vibrant commercial relationship – was the result of more than a year’s work between Japan and the United States.  Thanks to the combined efforts of the U.S. Department of Commerce (DOC), the U.S. Department of Energy (DOE), and OCCI, the delegation joined a robust, multi-city program during the week of November 14, 2016.

Five Reasons to #ShopSmall on Small Business Saturday Nov. 26

Blogged By: 
MBDA

The Minority Business Development Agency shares five reasons local consumers should shop small on Small Business Saturday Nov. 26 and throughout the holiday season:

  1. Support Local Job Growth
    Small businesses create two out of three net new private-sector jobs in the U.S. which spurs economic development and job growth.

  2. Make an Economic Impact 
    The average consumer spent $170 on Small Business Saturday last year for a total of $16.2 billion spent at local Main Street merchants.

Innovation Can Help Narrow the Wealth Gap: MBEs Own Just as Many Patents as Nonminority-Owned Firms

Blogged By: 
Patricia Tomczyszyn, Public Affairs Specialist

For the first time, the Census Bureau has collected information about ownership of intellectual property in its 2012 Survey of Business Owners (SBO). We now have data to verify what we’ve known for some time—minority business owners are innovative and forward thinking. Based on 2012 SBO results, minority-owned firms equal the rate of patent ownership of nonminority firms. For both groups, one half of one percent of businesses own one or more patents.

When you look closer at both groups (minority and nonminority firms), it appears that a huge disparity exists. Average earnings for minority-owned firms that own patents are $2.1 million per year, compared to $8.1 million for their non-minority counterparts.

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