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Conducting Business Online
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The Internet’s global reach has made possible a cost-effective means for marketing products and services overseas. Companies that establish a corporate web site, which publicizes their products and services, provide an electronic mechanism for safe and secure electronic transactions, features order tracking, and lists products’ technical specifications can easily apply electronic commerce to international marketing.
Companies seeking foreign audiences with their websites will want to either localize or internationalize their site, or provide a mixture of both processes. Forrester Research notes that "visitors linger twice as long [on international sites] as they do at English-only web sites; business buyers are three times more likely to buy if addressed in their own language; and customer services costs drop when instructions are displayed in the user's language."
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Today, in conjunction with the newly-launched

