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Export Expansion


  • Submitted on 11 July 2013

    Created on July 11, 2013
     

    What is the IBP?

    The International Buyer Program (IBP) is a joint government-industry effort designed to increase U.S. export sales by promoting international attendance at major U.S. industry exhibitions. Through the IBP, the Department of Commerce recognizes leading U.S. trade shows in industries with high export potential.

    Events are selected annually through a collegial selection process that results in a worldwide commitment by Commercial Service to support events selected for participation. IBP events provide a venue for U.S. firms to market their products and services to increased numbers of international buyers visiting IBP shows.

  • Submitted on 11 July 2013

    Created on July 11, 2013
     

    Business ChartsIf you are already exporting, you have overcome many of the challenges.  With a little marketing help, you can expand to new markets.

    1. Examine Complementary Markets

    Where are you shipping now? It’s likely that similar conditions exist in other markets, indicating that your product or service could be successful there too. For example:

    • Most of the 58 percent of companies that ship to only one market, ship to either Canada or Mexico, taking advantage of North American Free Trade Agreement (NAFTA) privileges.

    • For those companies, considering expansion to the other NAFTA partner or to the countries which recently entered into the Central America Free Trade Agreement (CAFTA) might make a lot of sense.

    • If you export to the United Kingdom, expanding to Ireland or the Nordic countries will probably require little effort since regulatory requirements and business culture are very similar.

    A useful source of market intelligence is the U.S. Commercial Service’s market and industry research written by our in-country trade professionals.

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