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Join MBDA at Hannover Messe: The Largest International Industrial Trade Fair


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The Minority Business Development Agency (MBDA) in concert with Deutsche Messe AG would like to invite you to join MBDA National Director David A. Hinson and business leaders from around the world at the Hannover Messe International Trade Fair, April 4–8, 2011.  As part of MBDA’s ongoing mission to promote the tremendous capabilities of minority-owned firms and the promise of phenomenal growth through exporting and strategical alliances internationally, Director Hinson will be a featured speaker at the U.S. Global Business & Markets pavilion on Monday, April 4. 

Hannover Messe Expo As the largest international industrial trade fair of its kind, Hannover Messe attracts representatives from a variety of industrial sectors including manufacturing, energy, services and more.  Participating in Hannover Messe will allow you to explore new markets, meet new contacts, recruit new customers, establish new networks and identify key trends in international trade and technology.  Hannover Messe is also the leading international show for tomorrow’s technologies and ideas.  As a participant or exhibitor, you’ll be among the first in the world to preview cutting-edge technologies from elite international firms.  Visit Hannover Messe 2011 for more information.

This year, and for the very first time, Deutsche Messe AG is offering MBDA clients complimentary tickets: the special Gold Pass Registration. This exceptional offer entitles you free admission to the Hannover Messe fairgrounds, priority access to the exhibit hall, shuttle service around the fairgrounds, admission to the premium lounge (with  internet access, meeting space, newspapers and light refreshments) as well as access to general sessions.   

American Business CenterFor U.S. minority firms interested in exhibiting at Hannover Messe 2011, the U.S. Commercial Service has organized a distinct area on the floor of the trade show called “The American Business Center” (ABC).  For $2,500, businesses will receive cleverly designed shared office center, communications equipment, reception and hospitality service, a multi-lingual assistant, pre-show and year-round promotion, Hannover Fair admission, show catalog and more. Individualized counseling and market strategy discussions with U.S. Commercial Service trade and industry specialists is also included with the ABC offer. 

For further information and to determine if your business would benefit from exhibiting:

With over 148,500 visitors and 6,150 exhibitors from 71 countries in attendance, participating in Hannover Messe 2011 can help you gain a foothold in international markets.  You’ll have the unique opportunity to meet procurement specialists, senior managers and investors from across the globe.  You’ll also connect with key decision-makers directly responsible for contributing capital--last year, 63.8% of visitors played a decisive role in investment decisions.

We hope you will take advantage of this unique opportunity.  We look forward to seeing you in Hannover Germany and working with you to realize your business goals. 

Email public_affairs@mbda.gov to notify MBDA of your participation in Hannover Messe 2011 once your arrangements have been made so we may contact you.

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The percentage of clients with annual revenues in excess of $500,000 increased over the last five fiscal years.
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