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Sales and Marketing

  • Submitted on 24 September 2015

    Created on September 24, 2015

    EMV ChipsThis October, America will take a major step to mitigate fraud and improve our financial security by migrating away from outdated credit and debit cards that transmit sensitive customer data using magnetic stripes. In 2015, it should not surprise us that a system using essentially the same technology as cassette tapes is especially vulnerable. That is why major credit card companies, lenders, and businesses are now embracing new, more secure, authenticated payment technologies.

    Many consumers already have credit cards embedded with microchips in their wallets, and many more will be receiving these cards in the coming months. This technology – also known as EMV (Europay, Mastercard, Visa) – is a safer form of payment for buyers and sellers alike, as the cards are nearly impossible to counterfeit.

  • Submitted on 23 September 2015

    Created on September 23, 2015

    The Doing Business With GSA Video Series gives small businesses the opportunity to learn more about doing business with the federal government when it’s convenient for them.

  • Submitted on 03 December 2014

    Created on December 3, 2014

    Holiday ShoppingLocally-owned small retailers can earn 50 percent or more of total annual sales during the critical holiday shopping period between Black Friday and New Year’s Day. The business choices made during this important period can have direct effects on a small firm’s cash flow for the entire year. The SBA surveyed several business counselors from the Colorado Small Business Development Centers and SCORE to compile this list of the top six hurdles small retailers face during the busy holiday shopping season.

    Lack of inventory control. Inventory control is crucial for all small retailers, especially during the busy holiday sales months. It is important to remember that inventory equals profits, and knowing how much product to order, when to order it, and what items to order can make the difference between having cash in the bank or aging inventory on the shelves.

  • Submitted on 26 November 2014

    Created on November 26, 2014

    Thank you!For retailers, this time of year is a hum of activity preparing for holiday sales. While B2B companies may find the holidays a slowdown, rather than a time of intense activity, smart B2B entrepreneurs will seize the season as an opportunity to build relationships with customers. What better way to do that (and what better time of year to do it) than by rewarding your loyal clients for their business?

    A study by Loyalty360 reported in MarketingProfs, more than 44 percent of B2B marketers say at least 60 percent of their new sales come from current customers.

    Rewarding B2B customers is a bit different than rewarding B2C customers. You can’t exactly offer a company a “Buy 10 software system installs, get one free!” punch card. Discounts don’t work as well for B2B customers. Instead, try the opposite tack: Rather than providing products or services for less, reward your regular customers with something extra. Here’s how.

  • Submitted on 17 November 2014

    Created on November 17, 2014

    November 29: Small Business Saturday!November 29th is Small Business Saturday! That’s right, the day after Black Friday and before Cyber Monday is your chance to make a lasting impact in your community by encouraging shoppers to shop local.

    But just how big an impact does the day have? According to research by American Express and the National Federation of Independent Business, consumers who were aware of Small Business Saturday in 2013 spent $5.7 billion with independent merchants (a four percent increase over the previous year).

    It also gained attention at the highest levels. President Obama championed the day and 41 state governors issued proclamations in support of the campaign.

    Small Business Saturday is fast becoming a holiday tradition, and it’s an especially powerful opportunity for brick-and-mortar retailers to boost holiday sales. Here are five steps you can take to make November 29th a big day for your small business.

    Incorporate Small Business Saturday into Your Bigger Holiday Marketing Campaign

  • Submitted on 05 August 2014

    Created on August 5, 2014

    Supply Chain

    Originally posted on the Blog

    Three years ago, entrepreneur Maurice Brewster made one of the best business decisions of his life: He signed his limousine company, Mosaic Transportation, up for IBM’s Supplier Connection – a collaboration between small businesses and the supply chains of Fortune 500 corporations

    It was a wise decision because small firms that enter the supply chains of major corporations grow their revenue by an average of 250 percent and their workforce by an average of 150 percent.

    In three years, Maurice has signed contracts with seven major corporations, grown Mosaic from 20 to 46 employees, and tripled his annual revenues. His company had lost half of its business during the Recession, but now it is reaping record profits. Maurice credits this remarkable turnaround to two things: he joined a corporate supply chain, and all seven of his new clients pay him up front with a corporate credit card.

  • Submitted on 26 October 2012

    E-CommerceThe Internet’s global reach has made possible a cost-effective means for marketing products and services overseas. Companies that establish a corporate web site, which publicizes their products and services, provide an electronic mechanism for safe and secure electronic transactions, features order tracking, and lists products’ technical specifications can easily apply electronic commerce to international marketing.

    Small- and medium-sized companies can marshal available resources to broaden market presence internationally by adopting some of these e-commerce or electronic business practices.

    Step-by-Step Guide to Going Online

    Use these steps as a guide to creating your website and marketing your company overseas using the Internet and key service providers.

  • Submitted on 26 October 2012

    Global WebCompanies seeking foreign audiences with their websites will want to either localize or internationalize their site, or provide a mixture of both processes. Forrester Research notes that "visitors linger twice as long [on international sites] as they do at English-only web sites; business buyers are three times more likely to buy if addressed in their own language; and customer services costs drop when instructions are displayed in the user's language."

    Localization consists of adapting one’s website to meet the linguistic, cultural, and commercial requirements of a targeted market. Internationalizing a firm’s website enables the company to be multilingual and to be sensitive to cultural conventions without the need for extensive redesign. Localization or internationalization must be part of the online exporter’s corporate strategy for website and business development.

  • Submitted on 18 September 2012

    Created on September 18, 2012

    The U.S. Small Business Administration is seeking comment on two proposed rules published this week in the Federal Register that would revise the small business size definitions for businesses in three North American Industry Classification System (NAICS) Sectors: Agriculture, Forestry, Fishing, and Hunting; Finance and Insurance; and Management of Companies and Enterprises.  The proposed revisions reflect changes in marketplace conditions.

    The SBA proposed increasing 11 size standards in the Agriculture, Forestry, Fishing and Hunting Sector.  Up to 7,500 more firms in this sector would become eligible for SBA loan and federal procurement programs, if adopted.

    SBA also proposed increasing 32 revenue-based size standards and 5 asset-based size standards in the Finance and Insurance Sector.  In addition, SBA proposed increasing two size standards in the Management of Companies and Enterprises Sector.  Lastly, SBA proposed to change how it measures the size of International Trade Financing firms from average assets to average revenues.

  • Submitted on 18 September 2012

    Created on September 18, 2012

    SizeUp Allows Business Owners to Research Data and Analytics to Start or Grow a Business

    Small business owners and start-ups across the country can now take advantage of a new business tool to help them compete and grow. The free tool, called SizeUp, helps businesses identify new customers and compare their performance against other businesses in their industry with data collected from hundreds of private and public sources. The tool can be found at

    “Market research and analysis is critical for the success of any small business owner or entrepreneur. Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed,” said SBA Administrator Karen Mills. “In today’s challenging economic environment where small businesses create nearly all net new jobs in the U.S., help for small businesses is more important than ever before.”

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