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Sales and Marketing


  • Submitted on 01 December 2016

    Small Business Saturday is over, but it’s not the only opportunity for local small businesses to capture customers’ dollars this holiday season. Whether you’re a retailer, restaurateur or own a service business such as a hair salon, there are plenty of opportunities to market your biz for holidays. Here are 22 ideas to get you started.

  • Submitted on 25 November 2016

    The Minority Business Development Agency shares five reasons local consumers should shop small on Small Business Saturday Nov. 26 and throughout the holiday season:

    1. Support Local Job Growth
      Small businesses create two out of three net new private-sector jobs in the U.S. which spurs economic development and job growth.

    2. Make an Economic Impact 
      The average consumer spent $170 on Small Business Saturday last year for a total of $16.2 billion spent at local Main Street merchants.

  • Submitted on 08 November 2016

    Small Business Owners Prepare for the Most Important Shopping Day of the Year

    Mark your calendar, now in its seventh year, Small Business Saturday (November 26) is a day where every shopper can play a part to support their local economy and the small business owners who provide the majority of our economic growth.

  • Submitted on 03 November 2016

    “Protecting Personal Information: A Guide for BusinessWant something old and something new, all in one? Check out the FTC’s updated “Protecting Personal Information: A Guide for Business.” It’s the same principles that we’ve relied on for years, but with a new twist.

    You’ll find the latest tips about technologies that have emerged since we last published the guide. And a fresh look to match the Start with Security business education campaign.

    The updated version relies on the same bedrock principles: (1) Take Stock, (2) Scale Down, (3) Lock It, (4) Pitch It and (5) Plan Ahead. And the new twist? Here’s a glimpse of some of the updated advice:

  • Submitted on 26 September 2016

    One of the most effective ways to grow your business is also one of the oldest: networking. While it may not get as much buzz these days as social networking sites like Facebook and Twitter, old-fashioned, face-to-face networking is still essential for building a business.

    If networking makes you nervous, try these tips to make it easier, more effective and maybe even fun.

    1. Set goals for networking. Like any business effort, you need to set measurable goals so you can determine the best networking strategy; such as making X number of new contacts or qualified leads per month.

  • Submitted on 24 September 2015

    Created on September 24, 2015
     

    EMV ChipsThis October, America will take a major step to mitigate fraud and improve our financial security by migrating away from outdated credit and debit cards that transmit sensitive customer data using magnetic stripes. In 2015, it should not surprise us that a system using essentially the same technology as cassette tapes is especially vulnerable. That is why major credit card companies, lenders, and businesses are now embracing new, more secure, authenticated payment technologies.

    Many consumers already have credit cards embedded with microchips in their wallets, and many more will be receiving these cards in the coming months. This technology – also known as EMV (Europay, Mastercard, Visa) – is a safer form of payment for buyers and sellers alike, as the cards are nearly impossible to counterfeit.

  • Submitted on 23 September 2015

    Created on September 23, 2015
     

    The Doing Business With GSA Video Series gives small businesses the opportunity to learn more about doing business with the federal government when it’s convenient for them.

  • Submitted on 03 December 2014

    Created on December 3, 2014
     

    Holiday ShoppingLocally-owned small retailers can earn 50 percent or more of total annual sales during the critical holiday shopping period between Black Friday and New Year’s Day. The business choices made during this important period can have direct effects on a small firm’s cash flow for the entire year. The SBA surveyed several business counselors from the Colorado Small Business Development Centers and SCORE to compile this list of the top six hurdles small retailers face during the busy holiday shopping season.

    Lack of inventory control. Inventory control is crucial for all small retailers, especially during the busy holiday sales months. It is important to remember that inventory equals profits, and knowing how much product to order, when to order it, and what items to order can make the difference between having cash in the bank or aging inventory on the shelves.

  • Submitted on 26 November 2014

    Created on November 26, 2014
     

    Thank you!For retailers, this time of year is a hum of activity preparing for holiday sales. While B2B companies may find the holidays a slowdown, rather than a time of intense activity, smart B2B entrepreneurs will seize the season as an opportunity to build relationships with customers. What better way to do that (and what better time of year to do it) than by rewarding your loyal clients for their business?

    A study by Loyalty360 reported in MarketingProfs, more than 44 percent of B2B marketers say at least 60 percent of their new sales come from current customers.

    Rewarding B2B customers is a bit different than rewarding B2C customers. You can’t exactly offer a company a “Buy 10 software system installs, get one free!” punch card. Discounts don’t work as well for B2B customers. Instead, try the opposite tack: Rather than providing products or services for less, reward your regular customers with something extra. Here’s how.

  • Submitted on 17 November 2014

    Created on November 17, 2014
     

    November 29: Small Business Saturday!November 29th is Small Business Saturday! That’s right, the day after Black Friday and before Cyber Monday is your chance to make a lasting impact in your community by encouraging shoppers to shop local.

    But just how big an impact does the day have? According to research by American Express and the National Federation of Independent Business, consumers who were aware of Small Business Saturday in 2013 spent $5.7 billion with independent merchants (a four percent increase over the previous year).

    It also gained attention at the highest levels. President Obama championed the day and 41 state governors issued proclamations in support of the campaign.

    Small Business Saturday is fast becoming a holiday tradition, and it’s an especially powerful opportunity for brick-and-mortar retailers to boost holiday sales. Here are five steps you can take to make November 29th a big day for your small business.

    Incorporate Small Business Saturday into Your Bigger Holiday Marketing Campaign

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