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Export Webinar: Digital and Social Media Market Entry Strategies for Canada


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Event Date and Time: 
02/20/2014 - 1:00pm - 2:00pm

Learn tips on how to generate e-commerce sales to Canadian end-users, as well as strengthening your online presence to reach and capture new customers in this important market. For U.S. exporters, shipping to Canada opens the gate to over 28 million internet users.

Statistics show that a large portion of Canadian consumer’s online spending is conducted with establishments outside of the country, primarily in the United States. Topics covered, include:

  • Overview of E-Commerce in Canada

  • Increasing brand awareness – Developing a Canadian awareness campaign

  • Localizing your marketing materials

  • French/English Labeling requirements

  • Geo-targeting to Canadian search engines

  • Social media for web exposure

» Register for this event

Did you know...

Between 2002 and 2007, minority-owned firms outpaced the growth of non-minority firms in gross receipts, employment, and number of firms. Minority firms are an engine of job creation.
Graph for MBE Growth

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