Created on January 24, 2014
National Export Initiative Connects Businesses with World Markets
Did you know that according to the latest U.S. Census Bureau data, minority-owned firms are twice as likely to export as other U.S.-owned businesses? The data indicates that minority-owned firms are best positioned to succeed and expand in the growing global economy. With 95 percent of the world’s consumers outside of the United States, exporting enables businesses to boost their bottom line while building their international competitiveness. For many U.S. firms, international diversification has enabled them to weather changes in the economy much better than if they had been selling only in their backyard.
That said, many more minority-owned firms could be exporting more. Many business owners that I meet don’t export, in part because they believe exporting is too burdensome, or they’re unaware of the various resources available to assist them. However, expanding your business through exporting is more viable today than ever before. If you have a good track record of selling in the United States, one of the most open and competitive markets in the world, you are likely a good candidate to make overseas sales.
In 2010, President Obama launched the National Export Initiative (NEI) ,aimed at expanding federal government-wide efforts to assist exporters while supporting millions of U.S. jobs. These efforts have helped contribute to record U.S. exports culminating in an all-time high of $2.2 trillion in 2012. As a result of the NEI, more and more businesses are taking advantage of key export tools and resources to expand their global market share.
U.S. Commerce Secretary Penny Pritzker has made expanding exports, including for minority-owned businesses, a key part of the trade and investment priority in the Commerce Department’s “Open for Business Agenda.” Specifically, the Agenda calls for Commerce to lead NEI 2.0 – the next phase of the successful National Export Initiative – to develop a long-term strategy for orienting more American businesses toward the global marketplace, set new export goals, and coordinate federal activities to support these goals.
A prime example of this effort is a strategic partnership between my agency, the International Trade Administration (ITA) , and the Minority Business Development Agency (MBDA) . With a network of 40 MBDA Business Centers  across the United States, MBDA has unique relationships and is well-positioned to support NEI 2.0. ITA’s worldwide network of international trade professionals  offers a depth of technical expertise in more than 100 U.S. cities and over 70 countries worldwide. Under this active partnership, both agencies will look to complement and build on each other’s domestic and global relationships.
Together, the two agencies already counsel thousands of U.S. businesses each year, and through this partnership, businesses looking to identify new foreign markets or expand their exports will be better positioned to access the services of both agencies through cross referrals, enhanced sharing of information, and joint trade promotion efforts. For example, MBDA clients can gain exposure and greater insight early on about the benefits of developing an international business plan and information on various federal programs for exporting, such as ITA’s U.S. Commercial Service market research —valuable assets when it comes to long-term strategic planning. Many MBDA clients pursuing government contracts abroad might also be interested in learning more about U.S. Commercial Service Advocacy Center  efforts, which last year helped facilitate billions of dollars in overseas opportunities for U.S. companies bidding on foreign government contracts. Likewise, U.S. Commercial Service minority business clients might benefit from MBDA’s broad technical assistance, export financing options, and an array of specialized services available to minority-owned business concerns.
So whether your business is a startup or more established, I encourage you to visit www.export.gov  to learn more about our programs and people.
Antwaun Griffin is Deputy Assistant Secretary for U.S. Field Operations with ITA’s U.S. Commercial Service