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Sales and Marketing

  • Submitted on 28 June 2012

    Summer’s here and for most communities, that means the season of outdoor fairs, festivals and other events is underway. For a small business, community events like these can be a great opportunity to market your products and services to local residents and other event-goers. Here are some steps to get you started.

    Research what events exist in your community and nearby communities. Your options might range from local “fun runs,” chili cook-offs or classic car shows to surfing contests or music festivals that bring in attendees from all over the country. If you’re new to event marketing, you’ll probably want to start at the smaller end of the spectrum.

  • Submitted on 01 June 2012

    The U.S. Small Business Administration, the Federal Reserve Bank of San Francisco, and the Federal Reserve Bank of Minneapolis will hold a series of free workshops on “Uniform Commercial Codes: Bringing Business to Indian Country.”

    The Uniform Commercial Codes workshops will help tribal affiliated organizations, tribal governments and Native American businesses understand how adopting a secured transaction code can increase economic development opportunities.

    The workshops will demonstrate how to compete in the marketplace; identify roadblocks and solutions to secure---- business transactions in Indian Country; explain the significance of commercial laws to borrowers; and discuss why lenders must have the ability to secure loan transactions.

  • Submitted on 27 March 2012

    FBO Screen ShotFederal Business Opportunities commonly known as Fed Biz Ops or FBO is a free web-based portal which allows vendors to review Federal Procurement Opportunities over $25,000.

    Purpose: Federal Opportunities, Data Research

    Who should register in Fed Biz Ops?

    • Any business enterprise registered in the CCR that would like to search for federal procurement opportunities value at $25,000 or greater

    What is required to register?

    • Registered vendors should complete a standard business profile that include, DUNS, CAGE, and MPIN numbers

    Who can access Fed Biz Ops?

  • Submitted on 20 March 2012

    OCRA Screen ShotORCA is an e-Government initiative that was designed by the Integrated Acquisition Environment (IAE) to replace the paper based Representations and Certifications (Reps and Certs) process.

    Purpose: Client Research

    Who should register in OCRA?

    • A respondent to a government solicitation where a CCR registration is required

    What is required to register?

    • An active CCR registration
    • A Marketing Partner ID (MPIN) from the Active CCR registration (a personal pin that allows CCR registrants to access other government applications such as and
    • Annual registration update is required

    Who can access OCRA?

  • Submitted on 13 March 2012

    DSBS is a free portal sponsored by the Small Business Administration, used for entering and searching small business sources that want to do business with the Federal Government

    Purpose: Client Resource, Marketing Businesses

    Who should register in DSBS?

    • Small businesses that want to do business with the federal government
    • Small businesses that meet the SBA size standards

    What is required to register?

    • Register in CCR and indicate “small business” to generate registration
    • Basic business profile, i.e. certifications, set-asides, ownership & capabilities
    • Generally self-certifying system
  • Submitted on 05 March 2012

    Central Contractor Registration (CCR) is the official, free on-line registrant database for the U.S. Federal Government. CCR collects, validates, stores and disseminates data in support of agency acquisition and award missions.

    Purpose: Client Resource, Marketing Businesses

    Who should register in CCR?

    • Current and potential vendors must be registered in CCR prior to an award or contract, basic agreement, basic ordering, or blanket purchase agreement [See FAR 4.11]
    • Private non-profits, educational organizations, state and regional agencies that apply for assistance awards via must now register with CCR
    • A foreign company that performs work outside the US is required to register in the CCR system in order to be awarded a contract [See FAR 4.1102(a)(5)]
    • Exceptions are reserved for classified contracts (see 2.101) or contracts to support unusual or compelling needs

    What is required to register?

  • Submitted on 29 February 2012

    The SBA also issued a proposed rule to increase the small business size standards for 28 industries in the Health Care and Social Assistance sector.   As many as 4,100 additional firms could become eligible for SBA’s programs and services if the proposed increases are adopted. 

    Comments can be submitted on this proposed rule on or before April 24, 2012, at, identified by RIN 3245-AG30, where they will be posted.  You may also mail comments to Khem R. Sharma, Chief, Size Standards Division, 409 3rd St., SW, Mail Code 6530, Washington, DC  20416.

  • Submitted on 17 February 2012

    Green CheckmarksGreen dry cleaners, Green energy. Green puppy food. Green car washes. Green wall paints. Green grease removal.

    Green: it’s everywhere.  It’s taught in the first grade.  It’s at the center of many corporate manufacturing and marketing policies. And whether you believe in climate change or still have doubts, consumers are now demanding GREEN.

    Adopting environmentally friendly and energy efficient business practices provides numerous benefits to new and existing small business owners looking to control costs, attract customers and become socially responsible. Non-toxic, recycled, organic, energy efficient, reused, eco-friendly, farm-to-table: these terms, and others, all help define the fast-growing green market. 

    So what can you do as a small business?  Remember, that regardless of what options you choose, each one of them should and must be connected to your marketing strategy and company messaging.  If you adopt energy efficiency practices, let your customers know; if you are committed to local agriculture, let them know, and if your product contains recycled by-products, let them know.  Four out of five consumers say they are still buying environmentally friendly products and services today – which sometimes cost more – even in the midst of a recovering economy.

  • Submitted on 14 February 2012

    Marketing Plan“Before beginning, plan carefully.” 

    The philosophy of the great Roman Orator Cicero is just as appropriate in today’s small business environment as it was in the political arena of the Roman Empire.  A sound and well thought-out marketing plan is an essential part of a firm’s ability to compete in today’s marketplace.  In spite of this, many small businesses take a disorganized or haphazard approach to their marketing efforts and, as a result, fail to capitalize on opportunities to sell more of their products and services. 

    Why do so many take this half-hearted approach?   Many believe it stems from the nature of the entrepreneur, who thrives on action and being intrinsically involved in the day-to-day operations of the business.  Planning is seen as a non-active effort and therefore does not provide the same stimulus as being involved in producing and selling a product and/or service.

    The process of creating a marketing plan involves three steps:

    1. An analysis of the firm’s internal and external environments;

    2. A decision on a “Unique Selling Point” to emphasize and project; and

    3. The selection of action plans (both paid and unpaid) to reach the targeted customer base.

  • Submitted on 01 February 2012

    Marketing StrategyWith so many different companies out there today, having a solid marketing strategy is 100% essential.  Without an effective small business marketing strategy, your company will not be capable of bringing in new business. Why? No one will know your business exists!  If you have not yet created a marketing strategy, take the step to create a marketing plan today!



    What will a marketing plan do for your business?

    1. Build awareness of your business.This will help more people know about your company and the services it provides.


Quote: The Best Way to get something done is to begin.

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