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Sales and Marketing


  • Submitted on 05 March 2012

    Central Contractor Registration (CCR) is the official, free on-line registrant database for the U.S. Federal Government. CCR collects, validates, stores and disseminates data in support of agency acquisition and award missions.

    Purpose: Client Resource, Marketing Businesses

    Who should register in CCR?

    • Current and potential vendors must be registered in CCR prior to an award or contract, basic agreement, basic ordering, or blanket purchase agreement [See FAR 4.11]
    • Private non-profits, educational organizations, state and regional agencies that apply for assistance awards via grants.gov must now register with CCR
    • A foreign company that performs work outside the US is required to register in the CCR system in order to be awarded a contract [See FAR 4.1102(a)(5)]
    • Exceptions are reserved for classified contracts (see 2.101) or contracts to support unusual or compelling needs

    What is required to register?

  • Submitted on 29 February 2012

    The SBA also issued a proposed rule to increase the small business size standards for 28 industries in the Health Care and Social Assistance sector.   As many as 4,100 additional firms could become eligible for SBA’s programs and services if the proposed increases are adopted. 

    Comments can be submitted on this proposed rule on or before April 24, 2012, at Regulations.gov, identified by RIN 3245-AG30, where they will be posted.  You may also mail comments to Khem R. Sharma, Chief, Size Standards Division, 409 3rd St., SW, Mail Code 6530, Washington, DC  20416.

  • Submitted on 17 February 2012

    Green CheckmarksGreen dry cleaners, Green energy. Green puppy food. Green car washes. Green wall paints. Green grease removal.

    Green: it’s everywhere.  It’s taught in the first grade.  It’s at the center of many corporate manufacturing and marketing policies. And whether you believe in climate change or still have doubts, consumers are now demanding GREEN.

    Adopting environmentally friendly and energy efficient business practices provides numerous benefits to new and existing small business owners looking to control costs, attract customers and become socially responsible. Non-toxic, recycled, organic, energy efficient, reused, eco-friendly, farm-to-table: these terms, and others, all help define the fast-growing green market. 

    So what can you do as a small business?  Remember, that regardless of what options you choose, each one of them should and must be connected to your marketing strategy and company messaging.  If you adopt energy efficiency practices, let your customers know; if you are committed to local agriculture, let them know, and if your product contains recycled by-products, let them know.  Four out of five consumers say they are still buying environmentally friendly products and services today – which sometimes cost more – even in the midst of a recovering economy.

  • Submitted on 14 February 2012

    Marketing Plan“Before beginning, plan carefully.” 

    The philosophy of the great Roman Orator Cicero is just as appropriate in today’s small business environment as it was in the political arena of the Roman Empire.  A sound and well thought-out marketing plan is an essential part of a firm’s ability to compete in today’s marketplace.  In spite of this, many small businesses take a disorganized or haphazard approach to their marketing efforts and, as a result, fail to capitalize on opportunities to sell more of their products and services. 

    Why do so many take this half-hearted approach?   Many believe it stems from the nature of the entrepreneur, who thrives on action and being intrinsically involved in the day-to-day operations of the business.  Planning is seen as a non-active effort and therefore does not provide the same stimulus as being involved in producing and selling a product and/or service.

    The process of creating a marketing plan involves three steps:

    1. An analysis of the firm’s internal and external environments;

    2. A decision on a “Unique Selling Point” to emphasize and project; and

    3. The selection of action plans (both paid and unpaid) to reach the targeted customer base.

  • Submitted on 01 February 2012

    Marketing StrategyWith so many different companies out there today, having a solid marketing strategy is 100% essential.  Without an effective small business marketing strategy, your company will not be capable of bringing in new business. Why? No one will know your business exists!  If you have not yet created a marketing strategy, take the step to create a marketing plan today!

     

     

    What will a marketing plan do for your business?

    1. Build awareness of your business.This will help more people know about your company and the services it provides.

  • Submitted on 07 December 2011

    Business SuccessI know it’s tough to build a business and keep it growing through the years, because I’ve done it. Don’t forget that good business planning can help a growing business stay focused and efficient, even as you manage the daily routine and changing markets. Here are my three favorite easy ways to get back on track with business planning. These are all things I’ve done myself.

    Listen actively to a few of your customers

    I mean this as exactly what it says. I’m not saying you do a market survey or a focus group. I’m saying you really talk to a few (aim for 10 or 15) customers. Get on the phone, tell them you’re the owner or manager, make an appointment, and talk to them about what they think about your business. Make it interesting for them. Ask them interesting questions. Ask them what you do well and what you do poorly. Ask them what else you could be doing. Ask them about other businesses they like and don’t like, even if not related. Ask them what they think about trends, social media, organic food, green technology … make it a real conversation.

    And the talk isn’t what’s important here – it’s the listening that matters. You spark conversation, and then you shut up and listen. And have the good sense to listen well to criticism, not block it out, and learn from it. And do it as the owner of the business, or trusted top managers only. Don’t pay somebody else to do it. You need to see people’s faces, or at least (if you’re on the phone) hear voice inflection. You need to do the listening. The goal is to refresh your sense of what your business is really doing for whom, and why they care.

    We always hear about doing customer surveys or focus groups, which can be valuable when done right, or if they are taken with healthy skepticism. Unfortunately, they are rarely done right and are almost always given too much importance.

  • Submitted on 10 November 2011

    Small businesses in emerging industries – like clean energy – have cutting-edge ideas that are strengthening our country and changing the world. Today, we’re helping them continue to do just that in two major ways.

    First, unlike larger firms, many small firms don’t have the staff or time to search for all of the federal opportunities that can help them grow and create jobs.

    We’re pleased to announce that they’ve got a new tool with green.sba.gov, where they can find all federal opportunities in a single location.

  • Submitted on 26 October 2011

    Previous Office of Advocacy of the U.S. Small Business Administration (SBA)-funded studies of small business patenting activity established the existence of a cohort of independent, for-profit innovative small firms with 15 or more patents over a five-year period.

    The studies also showed that innovative small firms had a higher percentage of emerging technology patents in their portfolios than their larger counterparts. A recent focus on “green” jobs, businesses, and technology led to this study of a subset of these innovative patent holders. This project was designed to highlight differences in the patent activity of small and large firms in green technologies and industries.

    Overall Findings

  • Submitted on 14 October 2011

    Proposed rules published today for comment in The Federal Register by the U.S. Small Business Administration would adjust the size definition of small businesses in 52 industries in two broad categories of businesses, ranging from travel agencies and movie production to waste management.

    The proposed adjustments to size standards in 15 industries in Sector 51 of the North American Industry Classification System (NAICS), “Information,” and in 37 industries in Sector 56, “Administrative and Support, Waste Management and Remediation Services,” reflect changes in marketplace conditions in those sectors.

  • Submitted on 15 July 2011

    More than a quarter million American small businesses export from across all fifty states. They sell U.S. products and services around the world - thereby increasing their revenues, broadening and diversifying their customer base, and supporting good jobs in their communities. A particular priority of President Obama's National Export Initiative (NEI) is to expand exports by small businesses. This will contribute to his goal of doubling U.S. exports by the end of 2014 in order to support two million additional jobs for American workers. We invite more small and medium-sized businesses to join us in this national effort to grow our economy through exports. To help do that, the Office of the U.S. Trade Representative, the Department of Commerce and the Small Business Administration have unveiled a new Free Trade Agreement (FTA) Tariff Tool. This is a free online tool available to businesses and the public for the first time

Did you know...

The percentage of clients with annual revenues in excess of $500,000 increased over the last five fiscal years.
Graph for MBDA Client Portfolio made up by SGI Clients

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