A best-kept secret is that domestic trade shows are great places to meet and sell to international buyers. U.S. businesses that have discovered this relatively low-cost channel for drumming up new sales claim that exhibiting at the “right” shows can fill their order books for the entire year.
It may sound counter intuitive to make international sales without leaving the U.S., but the fact is that international buyers are attracted to large trade shows in the U.S. And let’s not forget the draw of Las Vegas, Chicago, Miami and other big trade show venues.
First things first, know your schedule contract and its terms. Read it thoroughly. Understand your costs and rates and understand the GSA task ordering process. Understand the benefits to the customer of using a schedule contractor and incorporate these benefits into your marketing language.
Although buyers may receive small business credit, when orders are placed against a GSA Schedule contract, they are considered to be placed using full and open competition. Buyers need not seek further competition, synopsize the requirement, make a separate determination of fair and reasonable pricing, or consider small business programs. By placing an order against a GSA Schedule contract, the buyer has concluded that the order represents the best value and results in the lowest overall cost to meet the government's needs