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Sales and Marketing


  • Submitted on 26 October 2012

    E-CommerceThe Internet’s global reach has made possible a cost-effective means for marketing products and services overseas. Companies that establish a corporate web site, which publicizes their products and services, provide an electronic mechanism for safe and secure electronic transactions, features order tracking, and lists products’ technical specifications can easily apply electronic commerce to international marketing.

    Small- and medium-sized companies can marshal available resources to broaden market presence internationally by adopting some of these e-commerce or electronic business practices.

    Step-by-Step Guide to Going Online

    Use these steps as a guide to creating your website and marketing your company overseas using the Internet and key service providers.

  • Submitted on 26 October 2012

    Global WebCompanies seeking foreign audiences with their websites will want to either localize or internationalize their site, or provide a mixture of both processes. Forrester Research notes that "visitors linger twice as long [on international sites] as they do at English-only web sites; business buyers are three times more likely to buy if addressed in their own language; and customer services costs drop when instructions are displayed in the user's language."

    Localization consists of adapting one’s website to meet the linguistic, cultural, and commercial requirements of a targeted market. Internationalizing a firm’s website enables the company to be multilingual and to be sensitive to cultural conventions without the need for extensive redesign. Localization or internationalization must be part of the online exporter’s corporate strategy for website and business development.

  • Submitted on 18 September 2012

    Created on September 18, 2012
     

    The U.S. Small Business Administration is seeking comment on two proposed rules published this week in the Federal Register that would revise the small business size definitions for businesses in three North American Industry Classification System (NAICS) Sectors: Agriculture, Forestry, Fishing, and Hunting; Finance and Insurance; and Management of Companies and Enterprises.  The proposed revisions reflect changes in marketplace conditions.

    The SBA proposed increasing 11 size standards in the Agriculture, Forestry, Fishing and Hunting Sector.  Up to 7,500 more firms in this sector would become eligible for SBA loan and federal procurement programs, if adopted.

    SBA also proposed increasing 32 revenue-based size standards and 5 asset-based size standards in the Finance and Insurance Sector.  In addition, SBA proposed increasing two size standards in the Management of Companies and Enterprises Sector.  Lastly, SBA proposed to change how it measures the size of International Trade Financing firms from average assets to average revenues.

  • Submitted on 18 September 2012

    Created on September 18, 2012
     

    SizeUp Allows Business Owners to Research Data and Analytics to Start or Grow a Business

    Small business owners and start-ups across the country can now take advantage of a new business tool to help them compete and grow. The free tool, called SizeUp, helps businesses identify new customers and compare their performance against other businesses in their industry with data collected from hundreds of private and public sources. The tool can be found at www.sba.gov/sizeup.

    “Market research and analysis is critical for the success of any small business owner or entrepreneur. Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed,” said SBA Administrator Karen Mills. “In today’s challenging economic environment where small businesses create nearly all net new jobs in the U.S., help for small businesses is more important than ever before.”

  • Submitted on 28 June 2012

    Summer’s here and for most communities, that means the season of outdoor fairs, festivals and other events is underway. For a small business, community events like these can be a great opportunity to market your products and services to local residents and other event-goers. Here are some steps to get you started.

    Research what events exist in your community and nearby communities. Your options might range from local “fun runs,” chili cook-offs or classic car shows to surfing contests or music festivals that bring in attendees from all over the country. If you’re new to event marketing, you’ll probably want to start at the smaller end of the spectrum.

  • Submitted on 01 June 2012

    The U.S. Small Business Administration, the Federal Reserve Bank of San Francisco, and the Federal Reserve Bank of Minneapolis will hold a series of free workshops on “Uniform Commercial Codes: Bringing Business to Indian Country.”

    The Uniform Commercial Codes workshops will help tribal affiliated organizations, tribal governments and Native American businesses understand how adopting a secured transaction code can increase economic development opportunities.

    The workshops will demonstrate how to compete in the marketplace; identify roadblocks and solutions to secure---- business transactions in Indian Country; explain the significance of commercial laws to borrowers; and discuss why lenders must have the ability to secure loan transactions.

  • Submitted on 27 March 2012

    FBO Screen ShotFederal Business Opportunities commonly known as Fed Biz Ops or FBO is a free web-based portal which allows vendors to review Federal Procurement Opportunities over $25,000.

    Purpose: Federal Opportunities, Data Research

    Who should register in Fed Biz Ops?

    • Any business enterprise registered in the CCR that would like to search for federal procurement opportunities value at $25,000 or greater

    What is required to register?

    • Registered vendors should complete a standard business profile that include, DUNS, CAGE, and MPIN numbers

    Who can access Fed Biz Ops?

  • Submitted on 20 March 2012

    OCRA Screen ShotORCA is an e-Government initiative that was designed by the Integrated Acquisition Environment (IAE) to replace the paper based Representations and Certifications (Reps and Certs) process.

    Purpose: Client Research

    Who should register in OCRA?

    • A respondent to a government solicitation where a CCR registration is required

    What is required to register?

    • An active CCR registration
    • A Marketing Partner ID (MPIN) from the Active CCR registration (a personal pin that allows CCR registrants to access other government applications such as Grants.gov and FBO.gov)
    • Annual registration update is required

    Who can access OCRA?

  • Submitted on 13 March 2012

    DSBS is a free portal sponsored by the Small Business Administration, used for entering and searching small business sources that want to do business with the Federal Government

    Purpose: Client Resource, Marketing Businesses

    Who should register in DSBS?

    • Small businesses that want to do business with the federal government
    • Small businesses that meet the SBA size standards

    What is required to register?

    • Register in CCR and indicate “small business” to generate registration
    • Basic business profile, i.e. certifications, set-asides, ownership & capabilities
    • Generally self-certifying system
  • Submitted on 05 March 2012

    Central Contractor Registration (CCR) is the official, free on-line registrant database for the U.S. Federal Government. CCR collects, validates, stores and disseminates data in support of agency acquisition and award missions.

    Purpose: Client Resource, Marketing Businesses

    Who should register in CCR?

    • Current and potential vendors must be registered in CCR prior to an award or contract, basic agreement, basic ordering, or blanket purchase agreement [See FAR 4.11]
    • Private non-profits, educational organizations, state and regional agencies that apply for assistance awards via grants.gov must now register with CCR
    • A foreign company that performs work outside the US is required to register in the CCR system in order to be awarded a contract [See FAR 4.1102(a)(5)]
    • Exceptions are reserved for classified contracts (see 2.101) or contracts to support unusual or compelling needs

    What is required to register?

Did you know...

Between 2002 and 2007, minority-owned firms outpaced the growth of non-minority firms in gross receipts, employment, and number of firms. Minority firms are an engine of job creation.
Graph for MBE Growth

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