Opportunity Abounds for Women Business Owners at People en Espanol’s 2018 Ponderosa Live

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At this year’s 5th Annual Ponderosas Live, hosted by People en Español (PESP), the truth was made evident that women of color are the fastest growing segment of business owners in the United States.  Ponderosas Live brought together more than 700 business owners, professionals, students, and elected officials. The Minority Business Development Agency (MBDA) was honored to be a part of the celebration of Hispanic women and their achievements. Women from all over the country gathered in Miami, Florida to attend customized business and career development programming.   Entrepreneurs and career professionals came energized to grow their businesses, build their professional networks, and achieve their career goals.

PESP and MBDA formed an official strategic partnership to collaborate on events and opportunities that further the development and advancement of U.S. minority women-owned businesses. PESP ramped up this year’s conference by partnering with MBDA to develop five workshops for their first-ever entrepreneurial track at Ponderosas Live.   Each workshop was led by MBDA Business Center clients, successful entrepreneurs who delivered insightful and helpful resources on topics ranging from marketing to financing your business.  Business owners walked away with useful tools for growing their firms in size and scale, tools to help navigate technology, and information on using innovation as a catalyst for growth.

Efrain Gonzalez, MBDA Associate Director of Business Development, greeted a crowd of more than 700, encouraging attendees to “get to know MBDA, we’re your growth partners on their path to entrepreneurship. Whether you need access to capital, access to contracts, access to new markets or capacity-building, MBDA is here to help.”

While in South Florida MBDA also held a roundtable discussion with 15 MBEs, learning more about the successes and the unique challenges of their businesses. Two MBE facility tours were also conducted, led by MBDA Business Center clients Leasa Industries and Vista Color.

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